Nowadays, sustainability and environmental, social and governance (ESG) factors have become key aspects that influence customer purchasing behaviour. According to a CBRE survey, up to 87% of shopping centre customers surveyed said that ESG issues significantly influence their purchasing decisions. This trend is particularly strong among young people, who place a high value on responsible and…
ESG Reporting and its benefits
ESG reporting is essential not only for meeting legal obligations, but also for building corporate credibility and transparency. This type of reporting allows companies to showcase their sustainability and responsibility efforts, which is important for modern customers who are increasingly looking for ethical and environmentally friendly products and services.
Key benefits of ESG reporting:
- Improved corporate reputation: companies that engage in ESG are perceived as more trustworthy and responsible
- Optimising operating costs: implementing energy efficiency measures can lead to significant savings
- Regulatory compliance: ESG reporting helps companies comply with legal requirements and avoid potential penalties
- Employee motivation: Employees are more loyal to companies that put a premium on their well-being and work environment.
The impact of ESG reporting on purchasing behaviour in Czechia
Modern customers actively support companies that demonstrate a responsible approach to sustainability. For example, 49% of respondents to a CBRE survey (2024) said they prefer to buy from local producers and 42% choose environmentally friendly products even at a higher price. Also, 27% of consumers have stopped buying from brands that do not support environmental and social values.
This shift in consumer behaviour suggests that companies that actively engage in ESG and transparently communicate their activities through ESG reporting are better positioned in the market and can benefit from customer loyalty.
